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epyc app

Privacy Policy

Last updated: August 20, 2025

1. Identity and Services of the Responsible Party

Epyc App, operated by Entropy Tech Solutions ("Epyc App", "we", "us", or "our"), is responsible for the collection, use, disclosure, and storage of personal data of users ("you", "user", or "data subject") through our website and platform at epyc.app (the "Service").

Epyc App is a smart budget management platform that helps digital marketers monitor, control, and optimize advertising spend across Google Ads, Meta (Facebook), and TikTok platforms through intelligent alerts, real-time insights, and advanced Marketing Mix Modeling experiments.

2. Personal Data We Collect

To provide our services, we collect and process the following categories of personal data:

Account Information:

  • Name and email address
  • Company/organization details
  • Account credentials and authentication data

Advertising Platform Data:

  • OAuth tokens and authorization credentials for Google Ads, Meta, and TikTok
  • Campaign performance metrics (spend, impressions, clicks, conversions)
  • Budget and bid information
  • Ad account and campaign identifiers

Usage Data:

  • IP address and browser information
  • Device characteristics and operating system
  • Usage patterns and feature interactions
  • Log files and analytics data

Important: We do not collect sensitive personal data such as financial account numbers, social security numbers, or health information. All advertising platform connections use secure OAuth protocols and we never store your platform passwords.

3. How We Use Your Data

We process your personal data for the following purposes:

Core Services:

  • Create and manage your account
  • Connect to advertising platforms via OAuth
  • Monitor campaign spending and performance
  • Send budget alerts and notifications
  • Generate MMM experiments and insights
  • Provide customer support

Platform Improvements:

  • Analyze usage patterns to improve features
  • Conduct security monitoring
  • Maintain and optimize platform performance
  • Develop new features and capabilities
  • Ensure compliance with platform policies

4. Data Sharing and Transfers

We may share your personal data in the following limited circumstances:

Service Providers:

With third-party service providers who help us operate our platform (cloud hosting, analytics, customer support) under strict data processing agreements.

Legal Requirements:

When required by law, court order, or to protect our rights and safety or that of our users.

Business Transfers:

In connection with a merger, acquisition, or sale of assets, with appropriate data protection measures.

5. Your Rights and Controls

You have the following rights regarding your personal data:

Access & Portability

Request a copy of your personal data in a portable format

Rectification

Correct inaccurate or incomplete personal data

Deletion

Request deletion of your personal data (with certain limitations)

Withdraw Consent

Revoke consent for data processing at any time

How to Exercise Your Rights:

To exercise any of these rights, please contact us at:

  • Email: [email protected]
  • Response Time: We will respond within 30 days
  • Verification: We may need to verify your identity before processing requests

6. Data Security

We implement comprehensive security measures to protect your personal data:

Encryption

Data encrypted in transit and at rest using industry-standard protocols

OAuth Security

Secure OAuth 2.0 authentication with automatic token refresh

Access Controls

Role-based access controls and regular security audits

7. Cookies and Tracking

We use cookies and similar technologies to improve your experience on our platform. These help us remember your preferences, analyze usage patterns, and provide personalized features.

Cookie Control: You can manage cookie preferences through your browser settings. However, disabling certain cookies may limit platform functionality.

8. Data Retention

We retain your personal data only as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain security and fraud prevention

When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

9. International Data Transfers

Your data may be processed in countries other than your country of residence. We ensure appropriate safeguards are in place for all international transfers, including standard contractual clauses approved by relevant authorities.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also send you an email notification.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Support: [email protected]

Response Time: We will respond to privacy inquiries within 30 days